|  Project Category  |  

     Publication design

 

 

  |  Project Year  |  

     2021-2024

 

 

  |  Designer  |  

     James Leung

 

 

  |  Copywriting  |  

     School of Business, Hong Kong Baptist University

 

 

  |  Website Photo credit  |  

     James Leung

 

 

  |  Portfolio /Project Review  |  

   - Challenge:

      - This is the only programme in Hong Kong integrates Accounting and Finance.  

      - How to show it is a programme of Science as well?

      - The programme aiming at recruiting international student and local student, how to communicate the characteristics of HKBU and 
         Hong Kong - the "Asia's World City"?

 

   - Process:

      - Select two theme colour to represent the integration of Accounting and Finance.

      - Collect panorama photos of HKBU bulidling and HK, create spaces to invites readers join in comfortably.

      - Overall appearance should avoid arouse the feeling of "stink of money" and "heaviness", without losing the key message of
         Account and Finance.

 

   - Solution: 

      - Blue and turquoise are chosen to be the two them colour, because they can not only separated from each other but also match the 
         panorama photos with large proportion of blue sky.

      - Three angles panorama photos ( top-down, bottom-up and inside-out) of HKBU building with unique forms and HK International
         financial Centre are chosen. Reader can directly understand the location of the programme. 

      - A Common thread of "wide and bright sky" in all photos aims at creating feeling of "light in weight" and "sense of hope" when     

         joining the programme. Grey tone cyber space background, luminated financial images and laser corner lcons are visual elements 
         conveying the message that how "scientific" and "new" the programme is. Also, all photos contain happy faces so that reader can

         visualize what will happen to them when they join the programme.

 

 

 

  |  Project Category  |  

     Publication design

 

 

  |  Project Year  |  

     2021-2024

 

 

  |  Designer  |  

     James Leung

 

 

  |  Copywriting  |  

     School of Business, Hong Kong Baptist University

 

 

  |  Website Photo credit  |  

     James Leung

 

 

  |  Review  |  

   - Challenge:

      - This is the only programme in Hong Kong integrates Accounting and Finance.  

      - How to show it is a programme of Science as well?

      - The programme aiming at recruiting international student and local student, how to communicate the
         characteristics of HKBU and Hong Kong - the "Asia's World City"?

 

   - Process:

      - Select two theme colour to represent the integration of Accounting and Finance.

      - Collect panorama photos of HKBU bulidling and HK, create spaces to invites readers join in comfortably.

      - Overall appearance should avoid arouse the feeling of "stink of money" and "heaviness", without losing 
         the key message of Account and Finance.

 

   - Solution: 

      - Blue and turquoise ar chosen to be the two them colour, because they can not only separated from each
         other but also match the panorama photos with large proportion of blue sky.

      - Three angles panorama photos ( top-down, bottom-up and inside-out) of HKBU building with unique forms 
         and HK International financial Centre are chosen. Reader can directly understand the location of the
         programme. 

      - A Common thread of "wide and bright sky" in all photos aims at creating feeling of "light in weight" and
         "sense of hope" when joining the programme. Grey tone cyber space background, luminated financial
         images and laser corner lcons are visual elements conveying the message that how "scientific" and "new"
         the programme is. Also, all photos contain happy faces so that reader can visualize what will happen to

         them when they join the programme.