Bookfeast of Chinese Culture：Hong Kong Bookfair Tradeshow
Bookfeast of Chinese Culture：
Hong Kong Bookfair Tradeshow
| Project Category |
Retail design
| Project Year |
2005
| Curator |
Marketing department, Chung Hwa Book Co. (H.K.) Ltd.
| Designer |
James Leung
| Illustrator |
James Leung
| Photographer |
James Leung and Marketing department, Chung Hwa Book Co. (H.K.) Ltd.
| Copywriting |
Marketing department, Chung Hwa Book Co. (H.K.) Ltd.
| Website Photo credit |
All: Marketing department, Chung Hwa Book Co. (H.K.) Ltd.*
Re-creation: James Leung
| Review |
- Challenge:
- Book and feast are two different concepts, how to combine them in harmony?
- What kind of feast can be chosen to best represent the concept of "abundant" ?
- Promoting Chinese cultural ( including "literature, philosophy and history" ) is the core value of the Book Co., however, people
usually related the image of the Book Co. to some kind of old stuff. Thus, they may already get bored and not interested in it.
How to renew the visual image to attract people and create a space for people to visit the booth?
- Process:
- Research on different forms of book and types of feast are carried out.
- Illustration of new year paintings can be modified by new colour scheme, but what kind of colour scheme that can show the
impression of "Chinese"? I try to discover it in ancient historical building like The Forbidden City, Temple of Heaven...etc.
- Solution:
- Food is the key element of a feast. Therefore, books can be changed to the "food-like" forms. The dishes of Chinese wedding
feast can be chosen because it is familiar to local community.
- A happy and hungry face in one new year paintings is adopted to signifies how "delicious" the feast is. Such kind of childlike fun
can be commonly understood by people in different ages. Colour scheme derived from the walls of The Forbidden City, with an
addition of colour of Jade because it can produce a contrast visually but not out of the theme of "Chinese".
* Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.
| Project Category |
Retail design
| Project Year |
2005
| Curator |
Marketing department, Chung Hwa Book Co. (H.K.) Ltd.
| Designer |
James Leung
| Illustrator |
James Leung
| Photographer |
James Leung and Marketing department, Chung Hwa Book Co. (H.K.) Ltd.
| Copywriting |
Marketing department, Chung Hwa Book Co. (H.K.) Ltd.*
| Website Photo credit |
All: Marketing department, Chung Hwa Book Co. (H.K.) Ltd.
Re-creation: James Leung
| Review |
- Challenge:
- Book and feast are two different concepts, how to combine them in harmony?
- What kind of feast can be chosen to best represent the concept of "abundant" ?
- Promoting Chinese cultural ( including "literature, philosophy and history" ) is the core value of the Book
Co.,however, people usually related the image of the Book Co. to some kind of old stuff. Thus, they may
alreadly get bored and not interested in it. How to renew the visual image to attract people and create
a space for people to visit the booth?
- Process:
- Research on different forms of book and types of feast are carried out.
- Illustration of new year paintings can be modified by new colour scheme, but what kind of colour
scheme that can show the impression of "Chinese"? I try to discover it in ancient historical buliding like
The Forbidden City, Temple of Heaven...etc.
- Solution:
- Food is the key element of a feast. Therefore, books can be changed to the "food-like" forms. The
dishes of Chinese wedding feast can be chosen because it is familiar to local community.
- A happy and hungry face in one new year paintings is adopted to signifies how "delicious" the feast is.
Such kind of childlike fun can be commonly understood by people in different ages. Colour scheme
derived from the walls of The Forbidden City, with an addition of colour of Jade because it can produce
a contrast visually but not out of the theme of "Chinese".
* Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.
| Project Category |
Retail design
| Project Year |
2005
| Curator |
Marketing department,
Chung Hwa Book Co. (H.K.) Ltd.
| Designer |
James Leung
| Illustrator |
James Leung
| Photographer |
James Leung and Marketing department,
Chung Hwa Book Co. (H.K.) Ltd.
| Copywriting |
Marketing department,
Chung Hwa Book Co. (H.K.) Ltd.
| Website Photo credit |
All: Chung Hwa Book Co. (H.K.) Ltd.*
Re-creation: James Leung
| Review |
- Challenge:
- Book and feast are two different concepts, how
to combine them in harmony?
- What kind of feast can be chosen to best
represent the concept of "abundant" ?
- Promoting Chinese cultural ( including
"literature, philosophy and history" ) is the
core value of the Book Co., however, people
usually related the image of the Book Co. to
some kind of old stuff. Thus, they may
alreadly get bored and not interested in it.
How to renew the visual image to attract
people and create a space for people to visit
the booth?
- Process:
- Research on different forms of book and types
of feast are carried out.
- Illustration of new year paintings can be
modified by new colour scheme, but what kind
of colour scheme that can show the impression
of "Chinese"? I try to discover it in ancient
historical buliding like The Forbidden City,
Temple of Heaven...etc.
- Solution:
- Food is the key element of a feast. Therefore,
books can be changed to the "food-like"
forms. The dishes of Chinese wedding feast
can be chosen because it is familiar to local
community.
- A happy and hungry face in one new year
paintings is adopted to signifies how
"delicious" the feast is. Such kind of childlike
fun can be commonly understood by people in
different ages. Colour scheme derived from
the walls of The Forbidden City, with an
addition of colour of Jade because it can
produce a contrast visually but not out of the
theme of "Chinese".
* Copyright Owner. For details, please refer to
"Copyright Disclaimer" in "disclaimer" hyperlink
below.