|  Project Category  |  

     Publication design 

 

 

  |  Project Year  |  

     2007

 

 

  |  Layout Designer  |  

     James Leung

 

 

  |  Photographer  |  

     Mr. Steven CHU, Mr. Anson TSANG, Mr. Kenneth TSE, Mr. Humphrey WONG

 

 

  |  Copywriting  |  

     General Adminstration Office, Hong Kong Baptist University

 

 

  |  Website Photo credit  |  

     All: General Adminstration Office, Hong Kong Baptist University*

     Re-creation: James Leung

 

 

  |  Review  | 

   - Challenge:

      - This is the first factory-turned artist village & arts centre in Hong Kong. It is very new to everybody, what kind of visual identity

         can best represent the uniqueness of the centre?

      - All studios are still under decorated, how to present them in an attractive way without losing the clarity of facts?

 

   - Process:

      - Multiple angles of the building photos are taking. The uniqueness of the building are best described by front angle and inner

         courtyard photos. It is because there are interesting textures consisted of special windows and level lines within.

      - The balance of the imagined studio images are communicated with the construction parties. Those images should be balanced 

         aesthetically and technically, for example, no furniture should appeared in the studios.

 

   - Solution: 

      - The interesting textures discovered in the photos are simplified into grey tone illustrations. Brevity is the key to create an

         impressive identity that can easily remember by readers.

      - Images are developed based on the richness of spatial feeling and the playing of lightings on concrete structures. To show the

         creative nature of the centre, a line penerates all pages with variation in art-related shapes is used.

 

 

 

 

   * Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.

  |  Project Category  |  

     Publication design 

 

 

  |  Project Year  |  

     2021

 

 

  |  Layout Designer  |  

     James Leung

 

 

  |  Photographer  |  

     Mr. Steven CHU, Mr. Anson TSANG, Mr. Kenneth TSE, Mr. Humphrey WONG

 

 

  |  Copywriting  |  

     General Adminstration Office, Hong Kong Baptist University

 

 

  |  Website Photo credit  |  

     All: General Adminstration Office, Hong Kong Baptist University*

     Re-creation: James Leung

 

 

  |  Review  |  

   - Challenge:

      - This is the first factory-turned artist village & arts centre in Hong Kong. It is very new to everybody, what kind
         of visual identity can best represent the uniqueness of the centre?

      - All studios are still under decorated, how to present them in an attractive way without losing the clarity of
         facts?

 

   - Process:

      - Multiple angles of the building photos are taking. The uniqueness of the building are best described by
         front angle and inner courtyard photos. It is because there are interesting textures consisted of special
         windows and level lines within.

      - The balance of the imagined studio images are communicated with the construction parties. Those images
         should be balanced aesthetically and technically, for example, no furniture should appeared in the studios.

 

   - Solution: 

      - The interesting textures discovered in the photos are simplified into grey tone illustrations. Brevity is the key
         to create an impressive identity that can easily remember by readers.

      - Images are developed based on the richness of spatial feeling and the playing of lightings on concrete
         structures. To show the creative nature of the centre, a line penerates all pages with variation in art-related
         shapes is used.

 

 

 

   * Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.