|  Project Category  |  

     Ceremony design 

  |  Project Year  |  

     2011

  |  Organiser  |   

     School of Chinese Medicine, Hong Kong Baptist University

  |  Designer  |  

     James Leung

  |  Illustrator  |  

     James Leung

  |  Copywriting  |  

     General Administration Office, Hong Kong Baptist University

  |  Website Photo credit  |  

     All: General Administration Office, Hong Kong Baptist University*

     Re-creation: James Leung

  |  Review  |  

   - Challenge:

      - Chinese medicine is a traditional healing method , which is contadicts to the liveliness of a revitalisation project.

      - The change of the historical building should be emphasis.

      - How to show the purpose of the revitalised building?

      - How to let people know it is only the first step to launch the revitalisation process?

   - Process:

      - Brainstorm what visual images can be used to signify chinese medicine, healing, revitalising and launching?

      - Different outlines and effects are tried to apply on the historical building to compare changes from time to time.

      - A planned statue of "a Chinese medical doctor checking a patient" in the public area of the revistalisation site is discovered. 

   - Solution: 

      - The liveliness of plants canbe adopted to bridge up the gap between "traditonal" and "revitalised". Green colour of a plant born
         from a nostalgic light-brown-yellow. 

      - Gradation of the building Lui Seng Chun is used from the first step stage of inviation to the stage of ceremony: from simple outline
         first (in the invitation card), then from complicated outline to revistalised photo ( in the backdrop). Gradation bring attention on

         changes from time to time.

      - The planned statue of "a Chinese medical doctor checking a patient" is converted into a 2D traditional Chinese ink illustration to

         push the time clock even earlier than construction of the buliding,  to let people think of the origin of this ancient wisdom.

* Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.

  |  Project Category  |  

     Ceremony design 

  |  Project Year  |  

     2011

  |  Organiser  |   

     School of Chinese Medicine, Hong Kong Baptist University

  |  Designer  |  

     James Leung

  |  Illustrator  |  

     James Leung

  |  Copywriting  |  

     General Administration Office, Hong Kong Baptist University

  |  Website Photo credit  |  

     All: General Administration Office, Hong Kong Baptist University*

     Re-creation: James Leung

  |  Review  |  

   - Challenge:

      - Chinese medicine is a traditional healing method , which is contadicts to the liveliness of a revitalisation
         project.

      - The change of the historical building should be emphasis.

      - How to show the purpose of the revitalised building?

      - How to let people know it is only the first step to launch the revitalisation process?

   - Process:

      - Brainstorm what visual images can be used to signify chinese medicine, healing, revitalising and launching?

      - Different outlines and effects are tried to apply on the historical building to compare changes from time to
         time.

      - A planned statue of "a Chinese medical doctor checking a patient" in the public area of the revistalisation
         site is discovered. 

   - Solution: 

      - The liveliness of plants canbe adopted to bridge up the gap between "traditonal" and "revitalised". Green
         colour of a plant born from a nostalgic light-brown-yellow. 

      - Gradation of the building Lui Seng Chun is used from the first step stage of inviation to the stage of
         ceremony: from simple outline first (in the invitation card), then from complicated outline to revistalised
         photo ( in the backdrop). Gradation bring attention on changes from time to time.

      - The planned statue of "a Chinese medical doctor checking a patient" is converted into a 2D traditional
         Chinese ink illustration to push the time clock even earlier than construction of the buliding,  to let people
         think of the origin of this ancient wisdom.

* Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.