|  Project Category  |  

     Exhibition design 

  |  Project Year  |  

     2016

  |  Curator  |   

     Jao Tsung-i Academy of Sinology, Hong Kong Baptist University

  |  Graphic Designer  |  

     James Leung

  |  Photographer  |  

     Jao Tsung-i Academy of Sinology, Hong Kong Baptist University

  |  Copywriting  |  

     Jao Tsung-i Academy of Sinology, Hong Kong Baptist University

  |  Website Photo credit  |  

     All: Jao Tsung-i Academy of Sinology of Hong Kong Baptist University*

     Re-creation: James Leung

  |  Porfolio / Project Review  |  

   - Challenge:

     - Manuscripts, calligraphy and paintings are really different artefacts, how to convey a direct message that highlights the theme ?     

     - Authors of these artefacts are also very important, how to present them in an eye-catching and interesting way?

     - What kind of colour tone can be best adopted to create a feeling of "nostalgia"?

   - Process:

     - Collect samples of artefacts and communicate with the curator what and how far the artefacts can be used visually in promotion.

     - To reduce the possible visual noise when three artefacts are represented by graphics, test different typography for the concept of
        "calligraphy". 

   - Solution:

     - Hand-writing typographies are selected to directly represent the concept of "calligraphy", a corner of a painting by a scholar and
        flying pages of manuscripts are selected as backgrounds for complicated information. A small icon of manuscripts is placed in front
        of / on the top of the exhibition title as a supplementary message to the reader in case they ignores the fading background in the
        bottom.

     - Photos of authors are placed in different levels with different brown tone. It is aiming at showing time variation visually.

     - Overall a brown but not to brown (similar to light-golden colour) are adopted, so as to create "nostalgia" but not too "outdated"
        feeling.

* Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.

  |  Project Category  |  

     Exhibition design 

  |  Project Year  |  

     2016

  |  Curator  |   

     Jao Tsung-i Academy of Sinology, Hong Kong Baptist University

  |  Graphic Designer  |  

     James Leung

  |  Photographer  |  

     Jao Tsung-i Academy of Sinology, Hong Kong Baptist University

  |  Copywriting  |  

     Jao Tsung-i Academy of Sinology, Hong Kong Baptist University

  |  Website Photo credit  |  

     Jao Tsung-i Academy of Sinology of Hong Kong Baptist University, James Leung

  |  Review  |  

   - Challenge:

     - Manuscripts, calligraphy and paintings are really different artefacts, how to convey a direct message that
        highlights the theme ?     

     - Authors of these artefacts are also very important, how to present them in an eye-catching and interesting
        way?

     - What kind of colour tone can be best adopted to create a feeling of "nostalgia"?

   - Process:

     - Collect samples of artefacts and communicate with the curator what and how far the artefacts can be used
        visually in promotion.

     - To reduce the possible visual noise when three artefacts are represented by graphics, test different
        typography for the concept of "calligraphy". 

   - Solution:

     - Hand-writing typographies are selected to directly represent the concept of "calligraphy", a corner of a
        painting by a scholar and flying pages of manuscripts are selected as backgrounds for complicated
        information. A small icon of manuscripts is placed in front of / on the top of the exhibition title as a
        supplementary message to the reader in case they ignores the fading background in the bottom.

     - Photos of authors are placed in different levels with different brown tone. It is aiming at showing time
        variation visually.

     - Overall a brown but not to brown (similar to light-golden colour) are adopted, so as to create "nostalgia"
        but not too "outdated" feeling.

* Copyright Owner. For details, please refer to "Copyright Disclaimer" in "disclaimer" hyperlink below.