|  Project Category  |  

     Exhibition design 

  |  Project Year  |  

     2021

  |  Curator  |   

     Jao Tsung-i Academy of Sinology of Hong Kong Baptist University; Shanghai Museum; Sanxingdui Museum (Guanghan, Sichuan)

  |  Graphic Design Director  |  

     James Leung

  |  Graphic Designer  |  

     James Leung and Richard Mok

  |  Photographer  |  

     Shanghai Museum; Sanxingdui Museum (Guanghan, Sichuan)

  |  Copywriting  |  

     Jao Tsung-i Academy of Sinology of Hong Kong Baptist University; Shanghai Museum; Sanxingdui Museum (Guanghan, Sichuan)

  |  Website Video credit  |  

     Richard Mok and James Leung

  |  Website Photo credit  |  

     Top: Richard Mok

     Middle: James Leung

     Bottom left, bottom right (upper & lower): Toto Wang

  |  Review  |  

   - Challenge:

      - How to tell an attractive and neat visual story for these National-level cultural relics / artifacts with huge historical background?  

      - Classification between two involved museums is a must but how to unified them as one exhibition?

      - All photos should be enlarged to a size larger than an adult. Visual and information accuracy is a must.

      - The cultural relics are not common objects for the public that can be easily recognised in visual communication.

   - Process:

      - Intensive discussions with client find that "functions" of the cultural relics should be highlighted. It guides the visual system.

      - Research finds cultural relics are best displayed without visual noise and further information should be shown in eye-level.

      - Book reviews also find the key artifacts for these two sets of cultural relics are not the same to those frequently shown in books.

      - Typographic design involves creation of some difficult ancient Chinese characters that are seldomly use today.

   - Solution: 

      - Theme colour is assigned for each museum but only present as a vertical banner in each display board with same background.

      - Different icons and coloured words on two sets of banners (Jade/Gold)  are suggested to classify functions of the cultural relics.

      - Thorough and exhaustive checking are carried out to ensure there are no errors in 1:1 scale images and text.

      - Instead of the key artifact "No.1 Bronze Sacred Tree", finally a human-like face "Bronze portrait with gold mask"  are chosen

         in marketing materials because of the shiny appearance and brevity in visual communication. "De Ke ding (food vessel)" is also 
         chosen because the concept of "ding" is frequently appeared in various media concerning ancient Chinese history in Hong Kong.

  |  Project Category  |  

     Exhibition design 

  |  Project Year  |  

     2021

  |  Curator  |   

     Jao Tsung-i Academy of Sinology of Hong Kong Baptist University;

     Shanghai Museum; Sanxingdui Museum (Guanghan, Sichuan)

  |  Graphic Design Director  |  

     James Leung

  |  Graphic Designer  |  

     James Leung and Richard Mok

  |  Photographer  |  

     Shanghai Museum; Sanxingdui Museum (Guanghan, Sichuan)

  |  Copywriting  |  

     Jao Tsung-i Academy of Sinology of Hong Kong Baptist University; Shanghai Museum;

     Sanxingdui Museum (Guanghan, Sichuan)

  |  Website Video credit  |  

     Richard Mok and James Leung

  |  Website Photo credit  |  

     Top: Richard Mok

     Middle: James Leung

     Bottom left, bottom right (upper & lower): Toto Wang

  |  Review  |  

   - Challenge:

      - How to tell an attractive and neat visual story for these National-level cultural relics / artifacts with huge    

         historical background?  

      - Classification between two involved museums is a must but how to unified them as one exhibition?

      - All photos should be enlarged to a size larger than an adult. Visual and information accuracy is a must.

      - The cultural relics are not common objects for the public that can be easily recognised in visual

         communication.

   - Process:

      - Intensive discussions with client find that "functions" of the cultural relics should be highlighted. It guides

         the visual system.

      - Research finds cultural relics are best displayed without visual noise and further informations should be

         shown in eye-level.

      - Book reviews also find the key artifacts for these two sets of cultural relics are not the same to those

         frequently shown in books.

      - Typographic design involves creation of some difficult ancient chinese characters that are seldomly use

         today.

   - Solution: 

      - Theme colour is assigned for each museum but only present as a vertical banner in each display board with

         same background.

      - Different icons and coloured words on two sets of banners (Jade/Gold)  are suggested to classify functions

         of the cultural relics.

      - Thorough and exhausive checkings are carried out to ensure there are no errors in 1:1 scale images and

         text.

      - Instead of the key artifact "No.1 Bronze Sacred Tree", finally a human-like face "Bronze portrait with gold

         mask"  are chosen in marketing materials because of the shiny appearance and brevity in visual

         communcation. "De Ke ding (food vessel)" is also chosen because the concept of "ding" is frequently

         appeared in varous media concerning ancient Chinese history in Hong Kong.